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Brick and mortar retailers are reinventing themselves in the face of growing competition from eCommerce players and consumer show rooming challenges. With the onslaught of new technologies and empowered consumers, one area that is critical to a retailer’s success is store operations. A principle limitation of store’s operational performance is the lack of effective technology and tools for the floor associate and store management to execute the store’s day-to-day plan.
To meet this challenge, Theatro is pioneering compelling business apps on wearable computers for retail. Offered as cloud subscription service, Theatro’s solution is the first “heads-up, hands-free” service for leveraging employee talents, saving steps and increasing customer service. Theatro’s service helps retailers instill a uniform chain-wide employee experience with emphasis on customer engagement. The built-in analytics measure each sales associate’s efficiency to give management critical command & control for taking store operations to the next level.